Choosing a platform is the most important decision you will make for your new website. Your choice of content management system will dictate how your website looks and how well it runs. This is why picking the right provider for your brand is crucial, fortunately, there is one option that stands above the rest.

WordPress is an open-source content management system that provides all the tools and resources needed to create a solid foundation for a thriving e-commerce site. It is free, easy to use and offers endless possibilities and minimal restrictions. If you are looking for a website design company and wish to speak to someone about website design for your business, please get in touch today. We develop and design bespoke WordPress websites on time on a budget, so you can grow your brand, reach new customers and ultimately drive more sales.

It’s free!

There are many advantages when choosing WordPress as your CMS provider but the biggest selling point is that the core platform is 100% free. New businesses can test out the platform without paying for the privilege. It is free to download and you only pay for hosting and certain advanced features. There are plenty of free and low-cost themes, plugins and tools to choose from so it is possible to keep your ongoing costs to a minimum. You have complete control over how much you wish to invest in your website and even with the cost of hosting, you will still pay significantly less than you would do with other website builders.

It’s open-source

WordPress is free to download because it is an open-source project, meaning you can easily alter or improve its source code to your exact requirements. Developed by a collection of contributors in 2003, WordPress comes with its own unique set of benefits in that it is frequently updated and extensively tested by its users. Businesses can customize the functionality of their website with the help of the WordPress community, in which they are also free to participate. WordPress is a flexible and time tested CMS that gives its users complete control.

It’s easy to start and easy to scale

WordPress is accessible to anyone, it’s easy to get started and you don’t need to know how to code to create a functional site. The platform makes it simple for beginners to create content with their beginner block editor and ready to go themes. Technical knowledge is not a requirement as the vast range of plugins and extensions available allow you to customize every aspect of your site as you see fit. The platforms simplicity makes it simple to start and easy to scale. WordPress highly flexible and very powerful, features can be quickly added giving you room to grow and expand your reach.

It’s the popular choice 

WordPress is consistently the most popular choice of platform for new and developed businesses. It reigns supreme on the CMS market due to its accessibility and extensibility. You can do just about anything on WordPress thanks to a powerful templating engine and a wide network of support. As the go-to option for blogs and businesses, 37% of all websites are now built using WordPress. Some of the worlds biggest brands including MTV, Microsoft, Vogue and TechCrunch trust it to power their websites so you know you will be in great company.  

It offers unrivalled support

One of the biggest benefits of WordPress being so popular is that you are never without support. It’s easy to find resources to learn about the platform and there is always someone able to guide you through your problem. With thousands of blogs, course and discussions at your fingertips you will have everything you need to create and sustain a successful e-commerce website. Creating a website is always a big job but with WordPress, the learning curve isn’t as significant thanks to a large and thriving community of users. All of whom keep the platform secure, flexible and functional.

WordPress has a strong and impassioned following all over the world because it is safe, secure and simple to manage. There isn’t much you can’t do on WordPress and if you want to blow the competition out of the water we recommend it for your business.

These are only a few of the main benefits of using WordPress but there are many more, if you are interested in discussing how a WordPress site could transform your business, reach out to us today.