By now you will have heard of TikTok. Marketing’s latest goldmine has taken the social media landscape by storm, creating new opportunities for brands and businesses alike.With 689 million monthly active users and new business accounts being launched everyday, TikTok is here to stay, so here’s how your brand can make the most of this new social network. 

What is TikTok?

TikTok is a new social media mobile app that centres around short form videos and comedic content. It has a large community of users with a very specific user demographic. As the most downloaded app of 2020, it now has a network larger than both Twitter and Pinterest. It’s popularity continues to grow and many businesses have started to find success in marketing on the platform.

The power of TikTok in creating unique and lasting brand moments is unmatched for businesses marketing to a younger audience. While many of the biggest trends have been accidental there are a few best practices that you can use to make your content stand out. If you need help engaging your customers on TikTok, we can create content that elevates your business, delivering your message and products to your target audience. Get in touch today to take your social media marketing to the next level.

Find your Target Audience

Before you decide to include TikTok in your digital marketing strategy, make sure that your demographic aligns. According to TikTok 80% of all users are between the ages of 16-34, so if your target audience veers on the older side your efforts may be best placed elsewhere. Older generations are starting to slowly adopt the platform but ultimately they will be better reached on Instagram or Facebook. Reposting TikTok videos to other social media channels has become a popular practice however, so it is still worthwhile learning how to take advantage of TikTok editing tools and trends. 

Organic Content 

Seeing success on TikTok comes down to creating exciting and shareable content. The better your content is, the more people who will watch it and engage with it, which will result in the algorithm putting your content in front of more people. 

The easiest way to create original viral content is to experiment with TikTok trend culture. Use the ‘Discover page’ to follow what hashtags and topics are trending and then create your own variation of that trend. Apply the topic to your business and highlight problems or issues that will interest your target audience.

If you are stuck for ideas, google common questions your customers are asking, look for associated keywords or ask your audience directly. Your content should aim to be either informative or humorous, for the latter add the latest filters and songs to make the message more engaging.

How to’s, tips and transformation videos are great for promoting your products while still providing value to your audience.

Brand Hashtags 

Once you have created your video, you will need to add relevant hashtags so that it will be discovered by your target audience. There are three ways that you can find hashtags relevant to your brand. Start by looking at trending hashtags, this will change daily so if any fit your industry or if there are any challenges that you can put a spin on and use these. 

Next, take inspiration from your competitors or relevant influencers. Borrow the hashtags and trends they use and test them out on your audience. Lastly, there are some evergreen hashtags that you can always use to ensure that your content is seen, they include; #tiktok #foryoupage #memes #viral etc. 

Influencer Marketing 

A great way to get your product or service in front of new eyes is to pay a TikTok influencer to use it on camera. One in three consumers now trust an influencer’s opinion over a brand, so by tapping into their audience you will earn your customers trust and build brand awareness.

Start by finding who is posting popular videos in your niche. On TikTok, relevance is more important than reach so you don’t need to work with the users with the biggest following to find success. In fact it is better to partner with a micro influencer that fits your brand well, this will be more effective and less expensive.

TikTok Ads

If you want to reach your target audience quickly, without building up an audience first, TikTok ads are your best option. TikTok offers five different types of ad products; in-feed ads, branded hashtags, top view ads, branded effects and brand takeovers. 

In-feed ads are the most popular option for small businesses starting out on the platform, as they get the best results for the lowest cost. Ads can be targeted by advertising objectives, interests and behaviour. Alternatively, like Facebook you can create custom and lookalike audiences based on people who have interacted with your account. With an effective ad campaign you should be able to reach your target audience within 24 hours.

Tiktok marketing can be great for business as there is still relatively little competition on the platform. It offers a massive opportunity for brands to surpass their competitors and reach new people at a relatively low cost. At Strive Digital we can create a targeted, creative social media marketing strategy that will enable your brand to connect to today’s audiences in the way they want to be connected with. Get in touch today to get started.