No one knows their business better than you do, so it’s natural to assume that you would be best placed to handle your companies social media presence. While this is true, the day to day tasks of running a business is often enough for the average CEO, causing their social media to fall to the wayside. Social media marketing is its own beast and requires a certain level of attention and creativity. If you can’t always dedicate 100% to its success, outsourcing your social media strategy to a digital marketing agency is your best option. Here are 5 key ways outsourcing social media will benefit your business.

At Strive Digital we can help you do more on social media. Our team of social media and brand specialists will save you time and money with a targeted, creative social media marketing strategy that will enable your brand to connect with your audience in new and innovative ways. 

Expertise 

In a world where most of us have a personal media account or 3, it’s fair to assume that social media marketing would be fairly intuitive. While this is true if you have modest goals for your social media, to grow and convert requires a certain level of expertise. 

Social media marketing has its own rules, to see success you need to stay on top of industry trends, new platforms, tools and techniques. A digital agency will have this knowledge at hand and will know how to leverage it for your business. Our social media experts couple the insights you have of your customer with our knowledge of data and creative content to evolve your digital strategy.

Digital agencies like ours have the time and means to better understand how your business can use social media to promote, test and create new connections every day. We continuously measure and optimise your results so you know how social media is improving your business. 

Saves You Time 

One of the key questions you should ask yourself when considering whether you should outsource your social media is, do you have the time to make it effective? Social media isn’t only about scheduling posts or putting out content when you want to sell. It requires constant attention and investment in tracking your mentions, monitoring conversations, creating content, trying new growth hacks and responding to inquiries. If you don’t have the time or energy to do this 24/7 then you need to outsource.

The more time that is afforded to your social media strategy the more successful it will be. By handing over the responsibility to a digital marketing agency you not only free up time for yourself and your team, but you will also have more energy to grow other vital parts of your business.

Saves You Money 

Outsourcing is typically more cost-effective than hiring someone in house. This is because you will first need to hire, train and develop new team members before you see any results. By outsourcing to a digital marketing agency like Strive Digital you benefit from our wealth of creative experience in building and shaping brands social media presence. We have the skills and insights to enhance your brand in line with your ambitions, delivering growth and results quickly and efficiently. 

When you invest in a digital marketing agency you not only benefit from immediate results, you also get an entire creative and technical team for the price of one full time hire. At Strive Digital this includes:

A project manner to oversee the growth of your social channels

A social media manager to create and develop your social media strategy

An account manager to assist the manager and keep you informed

A graphic designer to create graphics that convert 

Access to Creative Tools 

An agency will have access to all the latest social media tools and platforms that are needed to run a successful social media campaign in 2021. Having unlimited access to tools such as Hootsuite, Semrush, Photoshop, Canva and Shutterstock will enable you to track your campaigns to produce better results, create high quality engaging content and stay connected 24/7.

Purchasing a subscription to all of these tools individually would be very expensive but by investing in a digital agency they come as part of the deal. We also know how to use them to their full potential so we can better analyse and optimise your social media strategy. 

Better Content 

Social media is more than just branding and selling, it’s storytelling. When you only have a second to capture the attention of your target audience a simple logo and discount won’t always cut it. A digital marketing agency will know how to use content to build a relationship with your audience. Each post should be part of a larger social media strategy that when done correctly can lead to a sale.

If you don’t know who exactly your targeting on social media or what exactly you want them to do, we can help. The goals of a successful content strategy can be summarised in three parts.

1. Creating a strong brand impression with content that will help you stand out in a noisy, competitive environment 
2. Improving your brand reputation to deliver growth, increase exposure and changes in consumer perceptions 
3. Developing customer trust and loyalty through positive feedback and meaningful content that educates and entertains your target market

Social media marketing is an integral part of any marketing plan. If you are looking to create measurable, meaningful results with a specialised social media strategy that fits your business get in touch today.