Ecommerce conversion rate is the metric used to measure the success of your business. While site visitors and interactions are important, it is only the checkout process conversion rate that will bring in actual revenue. This is why optimising your website for more sales is essential. Here are six actionable strategies you can use right now to improve your checkout conversion rate.

Combat Shopping Cart Abandonment 

Every visitor that leaves your website without buying anything is a missed opportunity. Shopping cart abonnement is a problem for many businesses, on average all sectors of online stores have a 76.9% abandonment rate. This means that 7 out of 10 people may leave your site after starting the purchasing process. Ultimately it is only through improving the overall shopping experience that your business can overcome cart abandonment.

Good web design is the foundation of a successful website. At Strive Digital we can take what you currently have and develop it to function and look better to ultimately increase your sales. Get in touch today to improve your shopping experience and maximise your conversions.

Make Your Website Easy To Navigate 

Ecommerce website navigation plays a huge role in your conversion rates. Your site navigation needs to be as easy as possible, any obstacle in the purchasing process will only cause your customers to go to a competitor. It’s therefore vital that you give your customers a good user experience, they should be able to move from one page to another with ease. 

Strategically employ eye-catching CTA’s to guide them through the buying process. Keep it simple and stick to what’s popular. It’s normal to want to break the mould with your design but save the innovation for your products and services. Ultimately it is a clean, easy and intuitive page design that will increase your conversions.

Simplify The Checkout Process

The less complicated that your checkout process is the better. Long checkout processes will lead to high bounce rates and abandoned carts. Aim to make the buying journey as streamlined and efficient as possible. 

Start by reducing the number of visible options, cut back on clutter and remove any unnecessary information. Upselling and collecting customer data is important but it can work against you. On average 11% of potential buyers abandon shopping carts when they find the checkout process to be too overwhelming. Take the time to experiment with CTA’s and single/multi-page checkout processes to find out what works best for your business.

Make your forms quick and easy to fill out and always include a guest checkout option for users that do not want to register. Testing and optimising your checkout process will be vital for securing sales.

Perfect The Customer Journey 

To perfect your customer journey, you need to put yourself in the shoes of your target consumer. Start by reverse-engineering the purchasing process, begin at the confirmation page and work back to the landing page to uncover any pain points. 

Following in their footsteps will help you to streamline the user experience, exposing any barriers in the customer journey. Removing these barriers will significantly impact your conversion rates and revenue. Do this regularly to fix usability issues and grow your bottom line.

Optimise Site Speed 

Improving site speed is the single greatest thing you can do to increase your conversion rate. In a digital marketplace, you have on average 3 seconds to capture a shoppers’ attention before 50% or more bounce off. Those 3 seconds are crucial for convincing visitors to choose you over your competitors, which is why site speed is so important. Speed optimisation will help improve your organic rankings, increase your conversions and prevent drop-offs.

Every second counts when it comes to securing a sale. When assessing your site speed be sure not to overlook your checkout page. According to HubSpot, every second of loading time in a checkout page correlates with a 7% decrease in conversions. Moving between steps in the checkout process and submitting a payment sound be a seamless experience. Take the time to run a speed test on Google PageSpeed Insights, this will help you identify errors that need to be fixed.

For customers, time is a valuable asset, so if you have multiple stages to your checkout process guide them through it with a progress bar or timer. Allowing customers to know where they are in the buying journey will streamline the process and prevent abandonment. 

Increased Payment Options

Ecommerce shoppers prefer stores that offer choices in their methods of online payment. A safe and secure checkout should be your primary concern, and many consumers will not pay if the payment option they trust isn’t available. Paypal, Google/Apple Pay and Amazon Pay are among the most popular options, however, many stores are now also offering credit cards, pay later and split payment options. 

After testing and including whatever payment methods are commonly used on your website, consider expanding the choice available to gain the edge on your competitors. 

Creating a smooth customer journey and checkout process can go a long way towards pushing users to the finish line. Use these techniques to get your site and checkout page up to speed.

If you’re interested in implementing an effective ecommerce conversion rate optimisation process that will drive sustainable sales, get in touch today. 

Our team of creative and technical problem solvers will work alongside you every step of the way from initial user group research to testing and perfecting your checkout process.