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We rebranded Rainbow Technology Systems and launched a new website for them to help them clearly showcase their wide range of products and services.
Rainbow Technology Systems, the Glasgow based R&D company acquired KSM Superclean, and the board decided the time was right to create a new brand identity and website.
The group-wide mission is to assist customers in the process of increasing productivity, managing waste and increasing long-term sustainable efficiency of material, floor space, and energy usage. They achieve this by delivering a wide range of products and services, including product design, manufacturing, assembly, coating, printing, drying and contamination control.
The new website was required to educate new and old customers of all services now available to them, while also making the user journey and experience more enjoyable.
“Our new site has been a great help in clearly defining what we do for potential customers and we have seen an increase in leads generated through our site.”David Westwood - Sales & Marketing Manager
Their previous website was not built for modern browsing and the user experience was not particularly great. After extensive user flow research we embarked on a mobile first design that clearly defines the product offering and allows users to easily navigate the site and find the product they are interested in within 2–3 clicks.
Using a mix of 3D renders and new product photography shot in our inhouse studio, we launched the new Rainbow Technologies website backed up by an AdWords campaign.
Post launch, as the business has quickly grown and added new products and services, we have evolved the website too, introducing new multimedia and page templates.