Fusing the rich heritage of Paisley and Genoa, we created and developed the brand identity for the launch of Trattoria Genova, Paisley’s award winning Italian restaurant.
Our brief was to create an identity for the restaurant that bridged the gap between Genoa and Paisley, as well as traditional and modern Italian cuisine. Being involved in this project from the inception allowed us to shape the future of this new brand with a full identity rolled out through online and offline mediums, incorporating signage, menus, interior design, print adverts and digital marketing.
Beginning with the logo design, we developed a logo that is rich in associations with the Italian port city and Scotland's largest town. The griffin standing above the logo is a symbol of the city of Genoa and the St. George’s cross is Genoa’s official flag in reference to their patron Saint. The heraldic shield captures the spirit of the past, and the inclusion of the Paisley pattern ties in with Paisley’s great history as a global textile manufacturer.
We used the colours black and white as they are synonymous with Paisley, in particular their football team, St. Mirren. The menus were designed in a clean minimal style with some illustrations of classic Italian foods and ingredients.
We worked closely with the Genova team to successfully launch the restaurant, with a coordinated campaign of print advertising in local and national press, and digital marketing on Facebook and Instagram.
The now, award winning restaurant has become one of Paisley’s most revered eateries and the brand has grown from strength to strength.